Yes Typeface plays a major role in the design

Yes "Typeface" plays a major role in the design, especially if you are working on a commercial project

What is typefaces?
A typeface is a set of characters of the same fashion, which includes letters, numbers, punctuation marks, and symbols. The term "typeface" is often confused with "font," which is a specific size and style of a typeface. For example, Verdana is a typeface, while Verdana 10 point bold is a font. It's a small difference, but is good to know.

Typeface is the “heart” of the art!

What is a good typeface? There are thousand of fonts available on the market. You should know which font to suit your design theme, and which can read easily. Although some of the identifying characteristics of a good typeface are universal, others depend on text or display applications.

Categories of Typefaces: Serif and San serif

Popular typefaces include Times Roman, Arial, Helvetica, Courier and Verdana. Here we will discuss about the appropriate type face. There are 2 types typefaces: serif and sans serif. Serif typefaces have small decorative marks to embellish characters and make them easier to read, Times New Roman is a great example of serif type. Sans serif typefaces are designed of simple lines, and Helvetica falls under sans serif typeface.

Use simple typeface for better visibility

Use simple, readable typefaces for your design. You can use Times New Roman, Century, Palatino and Bookman, which are good typefaces for large blocks of text, while Arial, Futura and Optima are good for headings or small blocks of text. For each typeface you have several options like - bold, italic, outline. Expanded and Condensed typefaces are difficult to read. So the chances are high that the reader will skip your message.
Do not use curly or decorative borders or ornate embellishments.

Different typefaces for various mediums. Print is different from digital, digital is different from outdoor.
Don't be confused, I mean to say that you too have decided how and where the design will be used? If you are designing a print ad then you can use Times New Roman or Agaramond font for heading and Helvetica for subheading. Using Helvetica for web banner will be a great idea. For Outdoor advertising material you, should you solid typeface to get it readable from long distance too.

A technique aspect while choosing typeface and its colour
There is technical aspect too before choosing fonts for your design. Like for printing designs—avoid screens, If must require only use a screen behind a block of type, do not make it more than 20 per cent. With this your typeface will readable, although don’t use complicated background. You should use contrasting colours for your fonts against your background. A very thin stroke fonts may merge with your background.

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